Minggu, 23 Agustus 2015

Download Ebook , by Saroo Brierley

Download Ebook , by Saroo Brierley

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Product details

File Size: 20127 KB

Print Length: 271 pages

Publisher: G.P. Putnam's Sons; Reprint edition (June 12, 2014)

Publication Date: June 12, 2014

Language: English

ASIN: B00G3L6JNC

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Amazon Best Sellers Rank:

#39,232 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is a very interesting book. Saroo Breirley at age 5 mistakenly gets aboard a train andtravels far from home. He was totally lost. At age 5 he did not even know the name of his village, therefore he wandered the streets of Calcutta, homeless and alone for many weeks.Finally, he was placed in an institution from which he was adopted. He was reared by a loving couple who lived in Tasmania. As an adult he researched for years to locate his village. He remembered a road, a train station, and a water tank. Due to the tech age he was ableto find the village using Google Earth satellite . After 25 years Saroo isreunited with his family. His family had been and were still poor. In the years since they were united Saroo has been able to help them. He has returnedto India several times. This story received lots of press coverage and evena special on 60 minutes. Saroo writes well and tells his story with great skill.

As a lover of a good story, I give this short but powerful book a solid five stars. As a mother, there aren't enough stars available.to express my admiration for the way Brierley processed and portrayed his relationship with his two families. He honored and loved them both, and regardless of which mother I might have been in this circumstance, my heart would be full, and I would not have felt shortchanged.

This book tells an amazing story. There is simply no other way to describe it. It is the real-life story of Saroo, a five-year-old child in a village in central India, who gets lost and finds himself transported all the way east to Calcutta, some 1800 kms away. Young Saroo, all of five, penniless and illiterate, does not even know the name of his village and knows little else about where he was from. He gets off at the bustling, crowded Howrah train station and survives for six weeks in the intimidating bad and mean streets of Calcutta by his instincts and luck. He ends up at a benevolent orphanage called ISSA, where the kindly Ms.Saroj Sood - tries to find his family and re-unite him. But all Saroo can tell was that he was from Ginestlay, which is what he remembered as his village's name. He also mistakenly says that he travelled just overnight by train when in reality he had travelled almost 24 hours to get to Calcutta. After a couple of moths' futile effort, Mrs.Sood pronounces him 'lost' and organizes him to be adopted by Sue and John Brierley, a young couple from Tasmania, Australia.Saroo is lovingly brought up by the Brierleys and he grows up into a happy and well-integrated Aussie over the next 20 years. However Saroo always wonders about his origins, with clear memories of his birth mother Kamala, his kid sister Shekila and elder brothers Kallu and Guddu, whom he looked up to as a child two decades before. He starts working on trying to find where he was from by using the feeble memories of his childhood. All he had to go by was that there was a train station whose name was something like 'Berampur' , that it had a water tower, an overpass across the tracks and that the town had a fountain near a cinema. His village 'Ginestlay' was somewhere nearby and that they were all reachable overnight by train from Calcutta. Gradually, over five years, with incredible patience and perseverance , Saroo, at age 30, using Google Earth's satellite images and Facebook, miraculously locates the train station with the identifying features of his childhood. He notes that a nearby town is called Khandwa and that there is a Facebook group belonging to people from Khandwa. He contacts them and gets the key info that there is a nearby village called Ganesh Talai - the 'Ginestlay' of 5-year-old Saroo! Saroo soon goes to India and reconnects with his birth family to the great delight of his elderly mother Kamala and his siblings Shekila and Kallu, who are now married with children. Sadly, Guddu, his eldest brother whom he adored as a child, was killed in an accident just on the same day that Saroo got lost 25 years before. Otherwise, it is a happy resolution for Saroo.Not only Saroo, but his Aussie parents, Sue and John as well, come off as wonderful, loving and caring parents and individuals. Sue herself was a WWII refugee from Hungary and her story is also inspring as told it in the book. Saroo's birth mother Kamala is another remarkable woman, who never gave up hope that her son Sheru (which is his correct name!) would return one day. Hence she never moved from the shack where she lived so that she will be there when Saroo comes back! The other heroes in the book are the internet, Google Earth and Facebook! It is a great tribute to these wonderful technologies which make it possible for the adult Saroo to sit ten thousand miles away in Hobart, Australia and exactly locate the water tower and overpass of his childhood memory and find out the correct name of his village. Let no one denounce technology again!I found the book moving, inspirational and one of hope and the indomitable spirit of the humankind. It is a story of triumph against great odds. Going through the early chapters where Saroo survives for six weeks as a five-year-old in Calcutta, I had palpitations as I felt anxious that nothing terrible should befall young Saroo! The book also has a special appeal for me since I grew up in India and lived for 13 years in wonderful Australia.

Everyone can benefit from going on this amazing journey with a young man who exhibits tenacity, resolve and grace in his search for his birth family and his devotion to both his adopted and birth families.

I'm not giving much away by quoting a stranger the author met as a grown-up on his mission to find the family he lost at age 5. Finding his former home unoccupied and having no idea where to look next, he encountered a man who said to him, "Wait here. I will take you to your mother."At age 5, Saroo Brierley fell asleep on a train in India and couldn't find his way home. By luck he was placed in an orphanage and adopted by an Australian couple. He spent years combing his memory of places and landmarks in India, tracing them on Google Earth from his home in Australia, and finally solving the mysteries of how he got lost, traveling back to India, and finding his way home. As the title says, "ALong Way Home."This may be the most fascinating book I ever read. I couldn't put it down, even though I myself have never been to India or Australia. It is an amazing story.

It's both a heartbreaking and heartwarming story.When 5-year-old Saroo is accidentally separated from his Indian family at a train station, he ends up surviving on the streets of Kolkata (Calcutta) on his own for 2-3 weeks before being taken to an orphanage. He's quickly adopted by an Australian family, John and Sue Brierley.Fast-forward 25 years, and Saroo chooses to search for his biological family, which he does with the help of Google Maps, Google Earth and Facebook. In a country of almost 1.3 billion people, he manages to find the three he cares most about.It's an inspiring story, and one I devoured quickly. My heart broke as he describe the poverty of India, and I cried as he described his adoptive mother and birth mother meeting and embracing for the first time.The only reason I'm giving it 4 stars is because I feel the writing was bland at times, and some details are repeated over and over again. However, I credit that to Brierly being a first-time writer, and let's be honest—sharing your life's story, especially one as unique as his, can't be an easy task. All in all, I'd recommend the book to anyone.

I wanted to read this before seeing the movie - very interesting and tugs on your heartstrings to hear how difficult life is for so many. How the author finds his family is truly amazing.

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Kamis, 13 Agustus 2015

Download PDF Vietnam: Paradise or Hell?: A Guide for a Paradise Trip in Hell Or one Hell of a Trip in ParadiseBy Giang Pham, Kim Wilson

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Vietnam: Paradise or Hell?: A Guide for a Paradise Trip in Hell Or one Hell of a Trip in ParadiseBy Giang Pham, Kim Wilson

Vietnam is emerging as a spectacular and truly unique travel destination for those seeking a totally different cultural experience. It’s a beautiful, vibrant and exciting country and absolutely worth putting on your bucket list. However, as a developing country, Vietnam has many downsides which may disappoint any visitors who are unprepared for their upcoming trip.I wrote this guide in an effort to help travelers get everything ready to enjoy the absolute best of Vietnam. I am Vietnamese and I love Vietnam. But i swear to show you a truly Vietnam without shying away from the darker side, even if it means making this country less appealing.If you want to get inside tips but at the same time learn about the “bad points” of Vietnam, then grab this book! Make the most out of your Vietnamese adventure with this guide! In this guide we will cover everything that you need to decide whether Vietnam really is the place for you. You will learn:•Where to go, what to eat and what to do•Useful Vietnamese phrases (with audio pronunciation)•What tourist scams to avoid•20 Fun Facts about Vietnam•Top tips and bucket list•The 10 best destination, The 7 most beautiful beaches, The 7 most beautiful islandsI can’t assure that this guide can tell you EVERYTHING about Vietnam. But surely you can acquire a lot of useful information which is nowhere else to find.

  • Amazon Sales Rank: #580881 in eBooks
  • Published on: 2016-01-30
  • Released on: 2016-01-30
  • Format: Kindle eBook

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Minggu, 02 Agustus 2015

PDF Download Retail Marketing Strategy: Delivering Shopper DelightBy Constant Berkhout

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Retail operated comfortably for years using concepts governing physical retail environments.  However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

Retail Marketing Strategy bases shopper marketing strategy on customer insights, resulting in elevated consumer satisfaction and a more effective shopping environment.  Using five key elements, author Constant Berkhout presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories.  He offers guidance on collating and interpreting data generated in shopper activity to help make sense of trends and to build effective strategy and incorporating experiential elements to thoroughly engage with consumers on an emotional level.

  • Sales Rank: #1568288 in Books
  • Published on: 2015-11-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .67" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 296 pages

Review
"In this eminently readable book, Berkhout skilfully combines academic research and his own vast experience in retail marketing to provide a wealth of actionable insights for retail marketers. Retail marketers should heed his call to augment intuition with data to make fact-driven decisions."
(Jan-Benedict E M Steenkamp Massey Distinguished Professor of Marketing, UNC-Chapel Hill)

"An accessible must-read for every professional in food and non-food retail, and everybody who wants to gain an in-depth contemporary understanding of shopper behaviour. This book provides all the needed insights to serve customers even better, create more shopper happiness and thus sell more, leading to a better and improved business tomorrow!"
(Hans van der Heyden, Vice President GrandVision)

"Shopper marketing and category management are made very accessible with this clear guide that is well underpinned through numerous illustrations and experiments, both from literature as well as from the author's own wide experience...I particularly enjoyed the suggestion to move from gut feel to fact-based decision making, and from (easy) pilots and experiments to (more advanced) big data analyses." (Jeroen Van de Broek Director, Category Management, Maxeda DIY Group)

"Retail Marketing Strategy is a great handbook for the marketing professionals in the industry. It clearly outlines what strategies can be applied by retailers and manufacturers to make their shoppers happy, a concept that is often overlooked in the marketing mix. The passion of the author and his practical experience in retail marketing and shopper insights truly make this an invaluable read."
(Marc Schroeder, SVP Global Nutrition Group, PepsiCo)

"Drawing on both academic research and his own extensive experience Constant has succeeded in demystifying the science of category management by focusing on the art of making shoppers happy."
(Tobias Wasmuht, Retail and Marketing Director SPAR International)

"Constant has written a book that will be indispensable to both in-retail professionals at all levels and to their suppliers... There is an admirable wealth of detail from a range of industries and from many continents."
(Andrew Seth, former CEO of Lever Brothers UK and co-author of "The Grocers")

"[E]xplains why and how to operate in multiple channels and to consider the emotional and experiential needs of consumers (who are not as rational and price-driven as retailers think they are). Important scientific studies and principles are illustrated with excellent examples from Constant’s extensive retail experience. This book enables retailers to make data-driven decisions and thus catch up, and even surpass the current leaders in their field."


(Koen Pauwels, Professor of Marketing at Ozyegin University and Honorary Professor at University of Groningen)

About the Author
Constant Berkhout is an experienced retail marketing and shopper insights consultant, having worked at Kraft Foods, Gillette/P&G, and PepsiCo.  As Founder of Rijnbrug Advies, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food, and supplier clients.

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Retail Marketing Strategy: Delivering Shopper DelightBy Constant Berkhout PDF
Retail Marketing Strategy: Delivering Shopper DelightBy Constant Berkhout PDF