Minggu, 23 Agustus 2015

Download Ebook , by Saroo Brierley

Download Ebook , by Saroo Brierley

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Product details

File Size: 20127 KB

Print Length: 271 pages

Publisher: G.P. Putnam's Sons; Reprint edition (June 12, 2014)

Publication Date: June 12, 2014

Language: English

ASIN: B00G3L6JNC

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Amazon Best Sellers Rank:

#39,232 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

This is a very interesting book. Saroo Breirley at age 5 mistakenly gets aboard a train andtravels far from home. He was totally lost. At age 5 he did not even know the name of his village, therefore he wandered the streets of Calcutta, homeless and alone for many weeks.Finally, he was placed in an institution from which he was adopted. He was reared by a loving couple who lived in Tasmania. As an adult he researched for years to locate his village. He remembered a road, a train station, and a water tank. Due to the tech age he was ableto find the village using Google Earth satellite . After 25 years Saroo isreunited with his family. His family had been and were still poor. In the years since they were united Saroo has been able to help them. He has returnedto India several times. This story received lots of press coverage and evena special on 60 minutes. Saroo writes well and tells his story with great skill.

As a lover of a good story, I give this short but powerful book a solid five stars. As a mother, there aren't enough stars available.to express my admiration for the way Brierley processed and portrayed his relationship with his two families. He honored and loved them both, and regardless of which mother I might have been in this circumstance, my heart would be full, and I would not have felt shortchanged.

This book tells an amazing story. There is simply no other way to describe it. It is the real-life story of Saroo, a five-year-old child in a village in central India, who gets lost and finds himself transported all the way east to Calcutta, some 1800 kms away. Young Saroo, all of five, penniless and illiterate, does not even know the name of his village and knows little else about where he was from. He gets off at the bustling, crowded Howrah train station and survives for six weeks in the intimidating bad and mean streets of Calcutta by his instincts and luck. He ends up at a benevolent orphanage called ISSA, where the kindly Ms.Saroj Sood - tries to find his family and re-unite him. But all Saroo can tell was that he was from Ginestlay, which is what he remembered as his village's name. He also mistakenly says that he travelled just overnight by train when in reality he had travelled almost 24 hours to get to Calcutta. After a couple of moths' futile effort, Mrs.Sood pronounces him 'lost' and organizes him to be adopted by Sue and John Brierley, a young couple from Tasmania, Australia.Saroo is lovingly brought up by the Brierleys and he grows up into a happy and well-integrated Aussie over the next 20 years. However Saroo always wonders about his origins, with clear memories of his birth mother Kamala, his kid sister Shekila and elder brothers Kallu and Guddu, whom he looked up to as a child two decades before. He starts working on trying to find where he was from by using the feeble memories of his childhood. All he had to go by was that there was a train station whose name was something like 'Berampur' , that it had a water tower, an overpass across the tracks and that the town had a fountain near a cinema. His village 'Ginestlay' was somewhere nearby and that they were all reachable overnight by train from Calcutta. Gradually, over five years, with incredible patience and perseverance , Saroo, at age 30, using Google Earth's satellite images and Facebook, miraculously locates the train station with the identifying features of his childhood. He notes that a nearby town is called Khandwa and that there is a Facebook group belonging to people from Khandwa. He contacts them and gets the key info that there is a nearby village called Ganesh Talai - the 'Ginestlay' of 5-year-old Saroo! Saroo soon goes to India and reconnects with his birth family to the great delight of his elderly mother Kamala and his siblings Shekila and Kallu, who are now married with children. Sadly, Guddu, his eldest brother whom he adored as a child, was killed in an accident just on the same day that Saroo got lost 25 years before. Otherwise, it is a happy resolution for Saroo.Not only Saroo, but his Aussie parents, Sue and John as well, come off as wonderful, loving and caring parents and individuals. Sue herself was a WWII refugee from Hungary and her story is also inspring as told it in the book. Saroo's birth mother Kamala is another remarkable woman, who never gave up hope that her son Sheru (which is his correct name!) would return one day. Hence she never moved from the shack where she lived so that she will be there when Saroo comes back! The other heroes in the book are the internet, Google Earth and Facebook! It is a great tribute to these wonderful technologies which make it possible for the adult Saroo to sit ten thousand miles away in Hobart, Australia and exactly locate the water tower and overpass of his childhood memory and find out the correct name of his village. Let no one denounce technology again!I found the book moving, inspirational and one of hope and the indomitable spirit of the humankind. It is a story of triumph against great odds. Going through the early chapters where Saroo survives for six weeks as a five-year-old in Calcutta, I had palpitations as I felt anxious that nothing terrible should befall young Saroo! The book also has a special appeal for me since I grew up in India and lived for 13 years in wonderful Australia.

Everyone can benefit from going on this amazing journey with a young man who exhibits tenacity, resolve and grace in his search for his birth family and his devotion to both his adopted and birth families.

I'm not giving much away by quoting a stranger the author met as a grown-up on his mission to find the family he lost at age 5. Finding his former home unoccupied and having no idea where to look next, he encountered a man who said to him, "Wait here. I will take you to your mother."At age 5, Saroo Brierley fell asleep on a train in India and couldn't find his way home. By luck he was placed in an orphanage and adopted by an Australian couple. He spent years combing his memory of places and landmarks in India, tracing them on Google Earth from his home in Australia, and finally solving the mysteries of how he got lost, traveling back to India, and finding his way home. As the title says, "ALong Way Home."This may be the most fascinating book I ever read. I couldn't put it down, even though I myself have never been to India or Australia. It is an amazing story.

It's both a heartbreaking and heartwarming story.When 5-year-old Saroo is accidentally separated from his Indian family at a train station, he ends up surviving on the streets of Kolkata (Calcutta) on his own for 2-3 weeks before being taken to an orphanage. He's quickly adopted by an Australian family, John and Sue Brierley.Fast-forward 25 years, and Saroo chooses to search for his biological family, which he does with the help of Google Maps, Google Earth and Facebook. In a country of almost 1.3 billion people, he manages to find the three he cares most about.It's an inspiring story, and one I devoured quickly. My heart broke as he describe the poverty of India, and I cried as he described his adoptive mother and birth mother meeting and embracing for the first time.The only reason I'm giving it 4 stars is because I feel the writing was bland at times, and some details are repeated over and over again. However, I credit that to Brierly being a first-time writer, and let's be honest—sharing your life's story, especially one as unique as his, can't be an easy task. All in all, I'd recommend the book to anyone.

I wanted to read this before seeing the movie - very interesting and tugs on your heartstrings to hear how difficult life is for so many. How the author finds his family is truly amazing.

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Kamis, 13 Agustus 2015

Download PDF Vietnam: Paradise or Hell?: A Guide for a Paradise Trip in Hell Or one Hell of a Trip in ParadiseBy Giang Pham, Kim Wilson

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Vietnam: Paradise or Hell?: A Guide for a Paradise Trip in Hell Or one Hell of a Trip in ParadiseBy Giang Pham, Kim Wilson

Vietnam is emerging as a spectacular and truly unique travel destination for those seeking a totally different cultural experience. It’s a beautiful, vibrant and exciting country and absolutely worth putting on your bucket list. However, as a developing country, Vietnam has many downsides which may disappoint any visitors who are unprepared for their upcoming trip.I wrote this guide in an effort to help travelers get everything ready to enjoy the absolute best of Vietnam. I am Vietnamese and I love Vietnam. But i swear to show you a truly Vietnam without shying away from the darker side, even if it means making this country less appealing.If you want to get inside tips but at the same time learn about the “bad points” of Vietnam, then grab this book! Make the most out of your Vietnamese adventure with this guide! In this guide we will cover everything that you need to decide whether Vietnam really is the place for you. You will learn:•Where to go, what to eat and what to do•Useful Vietnamese phrases (with audio pronunciation)•What tourist scams to avoid•20 Fun Facts about Vietnam•Top tips and bucket list•The 10 best destination, The 7 most beautiful beaches, The 7 most beautiful islandsI can’t assure that this guide can tell you EVERYTHING about Vietnam. But surely you can acquire a lot of useful information which is nowhere else to find.

  • Amazon Sales Rank: #580881 in eBooks
  • Published on: 2016-01-30
  • Released on: 2016-01-30
  • Format: Kindle eBook

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Minggu, 02 Agustus 2015

PDF Download Retail Marketing Strategy: Delivering Shopper DelightBy Constant Berkhout

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Retail operated comfortably for years using concepts governing physical retail environments.  However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

Retail Marketing Strategy bases shopper marketing strategy on customer insights, resulting in elevated consumer satisfaction and a more effective shopping environment.  Using five key elements, author Constant Berkhout presents solutions to questions in retail, including how to innovate, how to develop new ways to interact with customers across multiple channels, and how to replicate online success stories.  He offers guidance on collating and interpreting data generated in shopper activity to help make sense of trends and to build effective strategy and incorporating experiential elements to thoroughly engage with consumers on an emotional level.

  • Sales Rank: #1568288 in Books
  • Published on: 2015-11-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .67" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 296 pages

Review
"In this eminently readable book, Berkhout skilfully combines academic research and his own vast experience in retail marketing to provide a wealth of actionable insights for retail marketers. Retail marketers should heed his call to augment intuition with data to make fact-driven decisions."
(Jan-Benedict E M Steenkamp Massey Distinguished Professor of Marketing, UNC-Chapel Hill)

"An accessible must-read for every professional in food and non-food retail, and everybody who wants to gain an in-depth contemporary understanding of shopper behaviour. This book provides all the needed insights to serve customers even better, create more shopper happiness and thus sell more, leading to a better and improved business tomorrow!"
(Hans van der Heyden, Vice President GrandVision)

"Shopper marketing and category management are made very accessible with this clear guide that is well underpinned through numerous illustrations and experiments, both from literature as well as from the author's own wide experience...I particularly enjoyed the suggestion to move from gut feel to fact-based decision making, and from (easy) pilots and experiments to (more advanced) big data analyses." (Jeroen Van de Broek Director, Category Management, Maxeda DIY Group)

"Retail Marketing Strategy is a great handbook for the marketing professionals in the industry. It clearly outlines what strategies can be applied by retailers and manufacturers to make their shoppers happy, a concept that is often overlooked in the marketing mix. The passion of the author and his practical experience in retail marketing and shopper insights truly make this an invaluable read."
(Marc Schroeder, SVP Global Nutrition Group, PepsiCo)

"Drawing on both academic research and his own extensive experience Constant has succeeded in demystifying the science of category management by focusing on the art of making shoppers happy."
(Tobias Wasmuht, Retail and Marketing Director SPAR International)

"Constant has written a book that will be indispensable to both in-retail professionals at all levels and to their suppliers... There is an admirable wealth of detail from a range of industries and from many continents."
(Andrew Seth, former CEO of Lever Brothers UK and co-author of "The Grocers")

"[E]xplains why and how to operate in multiple channels and to consider the emotional and experiential needs of consumers (who are not as rational and price-driven as retailers think they are). Important scientific studies and principles are illustrated with excellent examples from Constant’s extensive retail experience. This book enables retailers to make data-driven decisions and thus catch up, and even surpass the current leaders in their field."


(Koen Pauwels, Professor of Marketing at Ozyegin University and Honorary Professor at University of Groningen)

About the Author
Constant Berkhout is an experienced retail marketing and shopper insights consultant, having worked at Kraft Foods, Gillette/P&G, and PepsiCo.  As Founder of Rijnbrug Advies, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food, and supplier clients.

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Selasa, 21 Juli 2015

Free Ebook New Complete Guide to Sewing: Step-by-Step Techniques for Making Clothes and Home Accessories

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New Complete Guide to Sewing: Step-by-Step Techniques for Making Clothes and Home Accessories

Review

"I always recommend the Reader's Digest Guide to Sewing. It's very comprehensive and very user-friendly" -Tim Gunn, "Spring Forward: Expert Fashion Advice," The Washington Post

Read more

Product details

Hardcover: 384 pages

Publisher: Reader's Digest; Updated ed. edition (November 11, 2010)

Language: English

ISBN-10: 1606522086

ISBN-13: 978-1606522080

Product Dimensions:

9.3 x 1.2 x 10.5 inches

Shipping Weight: 3.3 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

260 customer reviews

Amazon Best Sellers Rank:

#47,176 in Books (See Top 100 in Books)

Good book, but I prefer The Sewing Book: An Encyclopedic Resource of Step-by-Step Techniques by Alison Smith because it has more photographs.

I am very reluctant to buy books that I haven't been able to flip through to see if it is easy for ME to understand. I am just beginning to sew and none of the libraries I visited had this version so I couldn't borrow it. I rely heavily on reviews so I felt compelled to write one because all of them have helped me decide. I looked and looked and read and read all about this book. This is by far the BEST book for sewing that I have seen. Hands down. Very easy to follow and it is sectioned off by title; Stitches and Seams, Waistlines and belts, etc. There are projects for you to practice a certain area. Like in chapter 5: Waistlines and Belts, the project is a Skirt to practice a certain waistline. It has a very nice Fabric section which gives a quick overview of the fabrics and what types of project you might see made with it. It has a very comprehensive section on altering and fitting a pattern to YOUR size. I just got the book today, but I haven't been able to put it down. I am so looking forward to learning how to sew with this at my side. If you are on the fence, I think it is a worthwhile purchase and very worth the money spent. If you really want to learn how to sew, invest in your craft with a good reference book and buy this one. It will probably be the only one you will need! I hope this helps.

I bought this book, as well as the Threads Sewing Guide. I am glad I bought them both. The Reader's Digest New Complete Guide to Sewing is a comprehensive reference book with a lot of detail. I am an intermediate returning sewist. This book is chock full of construction detail with easy to follow to diagrams. It includes details on Fabric Types, How to Correct Fit Issues, and Basic Pattern Alteration. Commercial patterns are so poorly marked and documented, I hardly use them anymore (I use Pattern Master Boutique), and if I do, I frequently abandon the instructions about 1/3 of the way through. With the detailed instructions for different styles and construction methods, this book is going to save me alot of time and frustration. There are detailed instructions in the book for several Simplicity patterns. Even in the patterns that I would never use, such as a little girl's smocked dress, the detailed instructions for smocking (both by hand and by machine) are included in the instructions. This is a great reference book, and I highly recommend it to anyone who sews, whatever your sewing level.I also bought the Threads Sewing Guide, and I am glad I bought this one also. The Threads Guide contains different information in many places. The Threads book speaks about Design Ease for different types of fit while the Reader's Digest book speaks to Alterations. The Threads Guide contains information on fiber, texture and characteristics such as drape, while the Reader's Digest book has a chapter on Fabrics with a few sentences on what it is made from and what type of project might suit the fabric. The Reader's Digest book contains detailed instructions on sewing waistbands, collars, sleeves, mitering corners, etc., while the Threads Guide contains the order of construction. I'm thinking we can throw out the instructions altogether. Yipee! The Threads Guide contains detailed information on types of pins and machine needles with close up pictures, while the Reader's Digest book does not contain much detail on these.If you can only buy one Sewing Reference guide, I recommend the Reader's Digest book. In my opinion, if you can buy them both, you will never need another one and you can move on to any specialty books or software that might be on your wish list.

I looked at many books before deciding on this one. It has way more photos and easy to understand directions than the others I looked through.I mainly wanted a book to use for reference when doing things I don't commonly do and forget how. But, now that I have it I realize I'll use it for way more than just that. It shows many different methods for doing basically the same thing. Some ways for basic and easy, and some ways for a more professional detailed look. Gotta love that.This hardcover book is very thick and heavy. It's definitely made to last! I do wish it had come spiral bound so it would lay flat while reading, although it is heavy enough that I don't have any trouble keeping it opened to read. It just takes up a bit more space than a spiral bound would have. But, I feel that it's usefulness way surpasses my preference for a spiral bound.It covers many topics and shows many different ways to do a variety of collars, necklines, waistbands, hems, fastenings, seams, pockets, sleeves, tailoring, and even some quilting and smocking! Tons of information!

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Sabtu, 18 Juli 2015

Ebook Free An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the GenresBy Robert B. Musburger PhD

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An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the GenresBy Robert B. Musburger  PhD

An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the GenresBy Robert B. Musburger PhD


An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the GenresBy Robert B. Musburger  PhD


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An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the GenresBy Robert B. Musburger  PhD

"Wonderfully practical....just what every media writer needs." Christopher H. SterlingGeorge Washington University* Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services."[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production."Raymond Fielding, Dean EmeritusFlorida State University

  • Amazon Sales Rank: #322106 in Books
  • Brand: imusti
  • Published on: 2007-02-04
  • Released on: 2007-04-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .81" w x 6.00" l, 1.45 pounds
  • Binding: Paperback
  • 360 pages
Features
  • Focal Press

Review "Wonderfully practical....just what every media writer needs." - Christopher H. Sterling, George Washington University"An invaluable student-centered approach to learning how to write for various media outlets....both professionally and pedagogically sound." - Jennings Bryant University of Alabama"[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." - Raymond Fielding, Dean Emeritus Florida State University

About the Author Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

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Minggu, 12 Juli 2015

Download Grimoire for the Green Witch: A Complete Book of ShadowsBy Ann Moura

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Grimoire for the Green Witch: A Complete Book of ShadowsBy Ann Moura

The author of the popular Green Witchcraft series presents her personal Book of Shadows, designed for you to use just as she uses it-as a working guide to ritual, spells, and divination. This ready-made, authentic grimoire is based on family tradition and actual magical experience, and is easily adaptable to any tradition of Witchcraft.

Grimoire for the Green Witch offers a treasury of magical information- rituals for Esbats and Sabbats, correspondences, circle-casting techniques, sigils, symbols, recitations, spells, teas, oils, baths, and divinations. Every aspect of Craft practice is addressed, from the purely magical to the personally spiritual.  It is a distillation of Green practice, with room for growth and new inspiration.

2004 COVR AWARD 1ST RUNNER-UP

  • Sales Rank: #98319 in eBooks
  • Published on: 2012-11-01
  • Released on: 2012-11-01
  • Format: Kindle eBook

About the Author

Ann Moura has been a practitioner of Green Witchcraft for over forty years. She holds both a B.A. and an M.A. in History. Maura lives in Florida where she runs her own metaphysical store, presents public rituals, and teaches classes on the Craft. Visit her online at www.annmourasgarden.com or at www.lunasolesoterica.com.

Excerpt. © Reprinted by permission. All rights reserved.
1
Green Witchcraft
Creed of the Green Witch
The Sacred Tradition of Green Witchcraft
The Goddess & the God
Family Practice
The Litany
The Rules of Conduct
The Three Styles of Green Witchcraft
Sabbats: The Wheel of the Year
Quarters & Cross-Quarters
Calendar of Observances
Ground & Center — Grounding
Ritual Components — Ritual Robe Colors
Craft Names — Names of the God & Goddess
Symbols & Signs — The Magical Container
Basic Tools — Basic Materials
Altar Arrangement
Magical Pointers
Alphabets — Coven Terms — Craft Terms

Creed of the Green Witch
I Acknowledge the Unity of the Divine, symbolized by the Divine Androgyne, aspected as female and male, Goddess and God, form and energy, lunar and solar powers, honored during the Wheel of the Year at Esbats, Sabbats, and sacred days.

I Acknowledge the immanence of the Divine, whose Spirit resides in all things and worlds, creating a unity of All in Oneness and kinship through the Goddess and the God.

I Acknowledge that the Elementals Earth, Air, Fire, and Water are extensions of the Goddess and the God, both external and indwelling kith and kin, connecting all through Spirit.
I Acknowledge the immortality of the individual spirit, comforted by the God in Underworld, refreshed by the Goddess in Summerland, choosing incarnation by form, place, and soul purpose.

I Acknowledge that the God lovingly demonstrates the life cycle in His yearly passage through the Sabbats. He is born as the Oak King of the Goddess as Mother at Yule; cleansed and carried by the Crone into the arms of the Mother at Imbolc to be nourished by the milk of Her love. At
Ostara, the Goddess transforms as Maiden and joins the God that They may walk as the Lady and the Lord of the Wild Wood to awaken the Earth from the sleep of Herself as Crone of Winter.
The God and Goddess unite at Beltane to bring renewal to the Earth, and at their Litha wedding, the God shows His face of wisdom and age, turning from Oak King to Holly King as He begets Himself of the Goddess. At Lughnassadh, the God enters into the Goddess aspected as Mother Earth, filling Her abundance with the life essence of His solar energy. He enriches
the vines and barleycorn with the essence of His Spirit at Mabon. He enters into Underworld, leaving the Goddess alone as Mother-to-be and Crone through Autumn and Winter, while He leads the Wild Hunt as the Horned Hunter, gathering the dead to His realm. He rules Underworld as the Lord of Shadows, where He offers rest, solace, and release of burdens to spirits at
the end of each incarnation. At Samhain, the God passes His Spirit through the Goddess, making thin the veil between the worlds by their union of shadow and light, turning the Tomb of the Crone into the Womb of the Mother. At Yule the God as Sage offers His blessing and farewell to the children of the world, then turns His face to join them as the Infant Oak King
reborn. Through the Wheel of the Year is the path of perfect love and perfect trust in the Divine demonstrated, that we may walk with the Goddess and the God in the bond of love.

I Acknowledge the three great Mysteries: the Ancient God as Father and Son; the Maiden Goddess as Mother and Crone; and the Union of Tomb and Womb for the eternal cycle of Life Immortal.

The Sacred Tradition of Green Witchcraft
The Green Tradition of Witchcraft sees the aspects of the Divine All as separate and united as Goddess, God, and Both. The One who is All matches all being from the One. The forms of The Lord and the Lady are interlinked and interchangeable: Father Sky and Mother Earth/Sky
Goddess and Earth God; Sun and Moon; Triple Goddess and Wed to the Triple Goddess; Threefold God and Wed to the Threefold God; Lord and Lady of the Greenwood; Lord of Abundance and Lady of Plenty; Queen of the Stars and King of the Universe; Creator and Creatrix, Spirit and Matter; Life and Passage; and Cosmic Dancers of Energy and Matter.

The Creative Forces of Nature are revered, with the Goddess and the God symbolizing the Universal Materials and Energies from which comes all existence. The God and the Goddess are equal and omnipresent, for They are found throughout the Universe, the Earth, and all that dwell therein. Because it is the Spiral Dance of Rebirth that brings us back to the Source
of our existence in the Goddess and the God, reincarnation and communication with spirits are accepted parts of the religion.

Knowledge is the gift of the Goddess and the God, learning through many lives on Earth and keeping close to Them. Magic is a natural means of working with natural energies to accomplish a goal, and this magic becomes part of natural life for the practicing Green Witch. Consciousness may be altered through visualization, meditation, ritual, music, and dance to better commune with the Divine and effect the magic. Through Dedication, the pathway to communication is constantly open, so altered states cease to be necessary for contact with the Divine in Nature, only inner stillness and balance.

Freedom of the individual and personal responsibility are key aspects of Green Witchcraft. The liturgy may be created as needed or desired, for the magic will naturally flow with the acceptance of oneness with the All and with self-responsibility in our living.

Immanence, interconnection, and community are three core principles of Witchcraft. Because the God and the Goddess are manifested in all life, all existence is connected to be one living cosmos. The focus is on the growth of the whole through care for the Earth, the environment, and each other. The mythology of the Lord and the Lady revolves around two themes in the Wheel of the Year—that of Fertility and Passage of the Seasons; and that of the Divine Life Cycle of the God, often related in allegory to the changing of the seasons. Thus, the sacrificed god motif can be found in the Corn (Wheat) Cycle, wherein the God willingly gives His life-force into the crops at the time of marriage that humanity may be sustained, thus relating the Divine to life and Rites of Passage.

The Triple Goddess is the Maiden, Mother, and Crone (Matron), whose consort is the Horned God, the Creator, Destroyer (Hunter), and Lord of the Beasts. All Nature has both positive and negative aspects, and to be reborn, one must first die. The Goddess is seen as both life in Her form as Mother and as death in Her form as Crone, yet both are the same. Death is a natural passage to new life and is not feared or labeled as evil. With Nature there are both pleasant aspects and harsh aspects, but this is all part of the reality of the energy that flows in the Earth, the Universe, and the beings of the Earth. The transition of the spirit through incarnations is not
feared, but understood and accepted as natural, for life is eternal, and all spirits are immortal.

Attuning to the God and the Goddess changes one forever—sparks new hope for the individual and for the planet. Personal destiny is in the hands of the practitioner. The Dark Aspects of the God and the Goddess—Lord of Shadows and Crone—as well as the Bright Aspects—Horned God and Maiden/Mother—are accepted. The Divine is both Creation and  Destruction; Abundant Nature and Destructive Nature. Since all life is joined in the Dual Deity, the Two Who Are One, and to each other, life cannot be destroyed, only changed or moved into and out of the cauldron of life. The religion then is the worship or reverence of the Life Force represented in the
Dual Deity as a Conscious Unity. This reverence may be expressed through ceremonies or rituals dedicated to cycles of fertility, of planting and harvest, and of solar and lunar phases. The Esbats are Rituals of the Full Moon, New (Dark) Moons—times to receive learning from the
Goddess. The Sabbats are composed of four solar festivals, called the Lesser Sabbats or the Quarters, and four agricultural festivals, called the Greater Sabbats or the Cross-Quarters. These are the main focus of ritual in the Green Tradition, along with Twelfth Night (Naming Day). The names by which the Lord and the Lady are addressed are not important, for They are One by whatever Names They are known, and They dwell within. They give life to be lived fully and with enjoyment, and we are reborn to learn until we are reunited with Them. Because people are of the Earth, She should be revered. The Green Witch knows of the connection of all things, the immortality of life, and draws upon the Power of the Divine directly, or through the Elementals of Earth, Air, Fire, and Water, or such spirits, devas, and Other People as may be helpful. The Elementals are the Kith and Kin of the Green Witch, for body and strength are of Earth, breath and thought are of Air, energy and drive are of Fire, and emotions and vital fluids are of Water. In olden days, The People learned in the ways of the Old Religion were called Wicce—voiced in the Middle English speech as Weetch’ie—meaning Wise, and the use of that wisdom was called the
Craft of the Wise—WicceCraft, from whence comes the word Witchcraft. The Green Tradition of Witchcraft sees the Practice of the Craft as spirituality, and holds the word Witch as honorable and  spiritual.

The Goddess & the God
Because the Divine is One, the aspects of the Divine may interchange roles. Either the Lady or the Lord may represent the Sun, Moon, Grain, Harvest, Waters of Life, Universe, Sky, Earth, Life, Death, Passage, ...

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Kamis, 18 Juni 2015

Free Download Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart, by Ian Ayres

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Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart, by Ian Ayres

Review

"In the past, one could get by on intuition and experience. Times have changed. Today, the name of the game is data. Ian Ayres shows us how and why in this groundbreaking book Super Crunchers. Not only is it fun to read, it just may change the way you think."—Steven D. Levitt, author of Freakonomics"Data-mining and statistical analysis have suddenly become cool.... Dissecting marketing, politics, and even sports, stuff this complex and important shouldn't be this much fun to read."—Wired"[Ayres's] thesis is provocative: Complex statistical models could be used to market products more intelligently, craft better movies, and solve health-care problems—if only we could get past our statistics phobia."—Portfolio"When statistics conflict with expert opinion, bet on statistics....Businesses, consumers, and governments are waking up to the power of analyzing enormous tracts of information."—Discover"Super Crunchers shows that data-driven decisionmaking is not just revolutionizing baseball and business; it's changing the way that education policy, health care reimbursements, even tax regulations are crafted.  Super Crunching is truly reinventing government.  Politicians love to tout policy proposals, but they rarely come back and tell you which ones succeeded and which ones failed.  Data-driven policy making forces government to ask the bottom line question of 'What works.'  That's an approach we can all support."—John Podesta, President of the Center for American Progress "A lively and yet rigorously careful account of the use of quantitative methods for analysis and decision-making.... Both social scientists and businessmen can profit from this book, while enjoying themselves in the process."—Dr. Kenneth Arrow, Nobel Prize winning economist, and Professor Emeritus at Stanford University“Ayres’ point is that human beings put far too much faith in their intuition and would often be better off listening to the numbers.... The best stories in the book are about Ayres and other economists he knows, whether they are studying wine, the Supreme Court or jobless benefits.... Ayres himself is one of the [statistical] detectives. He has done fascinating research.”—The New York Times Book Review "Ian Ayres [is] a law-and-economics guru."—Chronicle of Higher Education “Lively and enjoyable.... Ayres skillfully demonstrates the importance that statistical literacy can play in our lives, especially now that technology permits it to occur on a scale never before imagined.... Edifying and entertaining."—Publishers Weekly"Super Crunchers presents a convincing and disturbing vision of a future in which everyday decision-making is increasingly automated, and the role of human judgment restricted to providing input to formulae."—The Economist"Insightful and delightful!" —Forbes

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About the Author

Ian Ayres ,an econometrician and lawyer, is the William K. Townsend Professor at Yale Law School, and a professor at Yale's School of Management. He is a regular commentator on public radio's Marketplace and a columnist for Forbes magazine. He is currently the editor of the Journal of Law, Economics and Organization, and has written eight books and more than a hundred articles.

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Product details

Paperback: 320 pages

Publisher: Bantam; Reprint edition (August 26, 2008)

Language: English

ISBN-10: 0553384732

ISBN-13: 978-0553384734

Product Dimensions:

5.2 x 0.7 x 8.3 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

158 customer reviews

Amazon Best Sellers Rank:

#472,889 in Books (See Top 100 in Books)

Great book on the importance of data-driven decision making. While I have always been someone that has let the data do the talking, I haven't found an easy way to explain why. Super Crunchers is that easy way! Below I have summarized some of the important points of the book....Super Crunching is crucially about the impact of statistical analysis on real-world decisions. Two core techniques for Super Crunching are the regression and randomization.1. Regression will make your predictions more accurate (Historical approach):It all starts with the use of regressions, and although this method is a basic statistical test of causal relationship it's still a very powerful tool that I need to re-introduce in my analytical life.Regressions make predictions and tell you how precise the prediction is. It tries to hone in on the causal impact of a variable on a dependent. It can tell us the weights to place upon various factors and simultaneously tell us how precisely it was able to estimate these weights.2. Randomization and large sample sizes (Present/Real-Time approach):Reliance on historical data increases the difficulty in discerning causation. Large randomized tests work because the distribution amongst the sample are increasingly identical. Think A/B testing on steroids that allows you to quickly test different combinations! Boils down to the averages of the "treated and untreated" groups.Government has embraced randomization as the best way to test what works. Statistical profiling led to smarter targeting of government supportWith finite amounts of data, we can only estimate a finite number of causal effects3. Neural networkUnlike the regression approach, which estimates the weights to apply to a single equation, the neural approach uses a system of equations represented by a series of interconnected switches.Computers use historical data to train the equation switches to come up with optimal weights. But while the neural technique can yield powerful predictions, it does a poorer job of telling you why it is working or how much confidence it has in its prediction.Super Crunching requires analysis of the results of repeated decisions. If you can't measure what you're trying to maximize, you're not going to be able to rely on data-driven decisions.We humans just overestimate our ability to make good decisions and we're skeptical that a formula that necessarily ignores innumerable pieces of information could do a better job than we could.

Decision making permeates our everyday life. It ranges from the personal to the industrial and commercial where the process becomes costly and critical. Traditionally businesses resorted to intuition and the advice of experts to make a major decision. Lately, however, more and more decision making is relying on data analysis and the use of computer.In this groundbreaking new book, “Super Crunchers”, the author, Ian Ayre, believes that the days of making decisions by relying on intuitions are gone. Today’s best and brightest organizations are analyzing massive databases at lightening speed and gaining greater insights into our human behavior. They are the super crunchers. Companies like Google and Amazon have amassed huge data about our behavior. They know our tastes better than we do, they understand our children’s needs, they know all about the shoes and clothes we buy and wear. They even know how much we’ll pay for our flights and whether the fares will go up or down. They are a new breed of decision makers who are now calling the shots.But how do these companies arrive at such massive information. Obviously, they need a huge amount of data to get comprehensive conclusions, and the data should be as randomized as possible to avoid bias. Interestingly, such data is now available through specialized companies whose business is to collect figures from computer charts, store receipts, company reports and the like, and sell them to researchers. They have data on the size of our shoes, the foods we eat, the medicines we buy, the games we play and even the colors we favor. Once the data is collected, researchers use regression and statistical analysis to evaluate the effect of different variables on a commodity or a behavioral trend, e.g. does music in factories increase productivity? Would a salary raise improve employee loyalty…..? And so on.Putting This new data-analysis approach to many fields has made remarkable improvements. Consider the effect on the medical field. The rise of data-based decision making has reversed conventional wisdom. For example it showed that beta blockers can actually help cardiac patients and that estrogen therapy does not help aging women. Now there is a diagnostic program called “Isabel” which allows physicians to enter a patient’s symptoms into a computer and receive the most likely diagnosis. It will also tell the doctor the possible drug that caused the symptoms. Soon it will even specify the most likely therapy. No wonder many doctors are getting concerned about the possible loss of their control over diagnoses once considered a most important factor in their profession.How are we then to look at this groundbreaking approach to decision making? One cannot dispute its speed and efficiency. It is simply remarkable! Business has put it to beneficial use, but mostly to maximize its profits from the unaware consumers. Medicine stands to gain from it technically while also helping the patient financially and health-wise. But buyer be ware! There are no guarantees and consumers have to view it critically on a case-by-case basis in order to evaluate its risks and benefits.F.R. QUBEINNov. 2017

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